Unique Google data, best practice, cool stuff and networking. Another successful sold-out Silicon Vikings event, this time organized by the SIG Mobile.
Google believes that mobile represents a sociological shift in how users relate to both the digital and physical world. Businesses that understand this will win. Advertisers are no longer asking "Why should I invest in mobile?" but instead they are asking "How should I invest in mobile?" How can businesses win moments that matter, make better decisions, and go bigger faster with mobile? We'll cover the five crucial mobile questions every business executive should be asking today and share examples of businesses that are leveraging mobile successfully. And, as always Google will share some new cool stuff!
Super star Mobile Marketeer Johanna Werther was the key presenter. Johanna leads large advertiser and agency marketing for Google Mobile Ads.
The key takeaways from the events were:
1. The mobile platform to be used as template for the PC etc.