What You Should Know About Mobile Advertising

Join the Silicon Vikings event 'What you should know about Mobile Advertising' on September 27th to learn about the hottest topics in Mobile Advertising today. Don’t miss the opportunity to hear key players such as IAB (Interactive Advertising Bureau), Google, Velti, inMobi, Greystripe, EyeTrackShop, and KL&Gates, tackle some of the challenging questions facing the industry:

  • What are the biggest impacts on local mobile advertising
  • How can/should performance and success of local-mobile campaigns be measured
  • What responsive design means for mobile
  • How premium formats help maximize mobile revenue 

And much more…

Food and Drinks will be sponsored by KL&Gates 




Brendon Kraham, Google Global Mobile Sales & Product Strategy
As part of the Global Mobile Sales & Product Strategy Group, Brendon and his team are responsible for driving mobile revenue growth, scaling sales efforts around the world, and launching new ads products (across search and display) to the marketplace. He joined Google as part of the company’s acquisition of AdMob in May 2010 where he served as a senior director of sales. Brendon has more than 10 years of experience in sales having previously lead teams at Google and LookSmart. Brendon is a graduate of Seton Hall University.

Speaker & Panelists
Joe Laszlo, Senior Director, IAB Mobile Marketing Center of Excellence
As the senior director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Center’s mission of growing the mobile interactive industry.  Joe manages many of the IAB’s mobile standardization, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Committee. Joe served as the IAB’s Director of Research from 2007-2010, also managing the IAB’s Mobile Committee for much of that time.  During his IAB career, Joe has led IAB projects including:  writing buyer’s guides to mobile and tablet advertising; standardizing mobile rich media advertising; and working with the MMA and MRC to establish guidelines for counting mobile web and in-app ad impressions. Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity in 2000.

Event Panel
Anne FrisbieVP & Managing Director InMobi, North America
Anne joined InMobi in 2008 as Head of North America. She most recently served as Vice President of Category and Sales Intelligence at Yahoo! where she worked from 2003 to 2008. At Yahoo, she was charged with managing Yahoo’s most important categories that accounted for a majority of the company’s revenue. She and her team provided leading branded advertisers and top-tier agencies, strategic insights and digital media solutions. Anne has been working in the digital media industry for the past eleven years. Most recently she was selected as one of Mobile Entertainment Magazine’s Top 10 Women in Mobile. She helped found an online shopping service in 1996 that was ultimately funded by CMP Media, and then she focused on local search in 1997 at Zip2 Corporation where she served as a Director of Publisher Development. Prior to her work in digital media, Anne was an investment analyst at Goldman Sachs. 

Frisbie_Shannan.jpgShannan Frisbie, Partner K&L Gates LLP
Shannan is a partner in the Technology and Intellectual Property Transactions practice group at K&L Gates.  K&L Gates is a global law firm with nearly 2,000 lawyers with more than 40 offices on four continents.  Her practice is focused on advising companies in operational issues involving technology, as well as the unique issues facing technology companies as well as traditional "brick and mortar" companies in our information economy. Shannan’s practice includes substantial work with telecommunications and wireless technology companies on new product development, operations, marketing, procurement, content, and licensing transactions and initiatives, as well as work on media and advertising related matters. Shannan works with a wide range of established public companies as well as numerous venture backed companies on a wide array of issues that range from the protection of intellectual property assets to the commercial exploitation of those assets through online and offline channels.  Representative clients include: HTC, T-Mobile, Microsoft, and Amazon.

Vishal.jpgVishal Gurbuxani, Chief Technology Officer, Velti
Vishal Gurbuxani joined Velti as a co-founder of Mobclix. In 2011 he was promoted to Chief Technology Officer at Velti. Previously, he has worked at Accenture, focusing on Digital Media, Mobile, Big Data, Content Optimization, and Predictive Analytics. He has filed numerous patents on Predictive Monitoring, Mobile Analytics and Monetization. He designed the architecture of a workflow system for the creation and movement of media as well as an analytics and insight platform for remote monitoring and diagnostics. He graduated with Honors with a BS and MS in Computer Engineering from Santa Clara University.



Kurt Hawks, General Manager, Greystripe
Kurt leads the Greystripe organization and is responsible for the company’s market vision and execution. He was most recently Greystripe’s VP of Operations, where he was responsible for all aspects of the company’s business operations. Prior to Greystripe, Kurt was at Monitor Ventures where he focused on evaluating investment opportunities and building early-stage businesses in the areas of mobile, media, software and business services. Previously, Kurt was an Engagement Manager at Monitor Group where he advised clients on various corporate strategy issues including development of growth strategies, organizational design and new business creation. Kurt was also a Project Manager at Sapient Corporation and is a graduate of Boston College.

Mathias Plank, Founder and CEO, EyeTrackShop Inc.
Mathias is the founder of EyeTrackShop, the World's First Online Biometric Research Company using Webcams to identify Eye Movements. EyeTrackShop is a rapid growing start-up helping Advertisers, Agencies and Publishers to evaluate and improve the Digital Performance of Branding Campaigns. EyeTrackShop has offices in New York, Los Angeles, Shanghai, Stockholm and London. Mathias was awarded the Innovation Award for the development of the most innovative research developers from the 2012 Advertising Research Foundation Great Minds Awards (ARF).


Mahi-Crop.jpgMahi de Silva, EVP Consumer Mobile, Opera
Mahi is responsible for commercial activities for Opera’s consumer mobile products and services. Before joining Opera, Mahi was co-founder and CEO of AdMarvel, Inc., the global leader in mobile advertising platforms, acquired by Opera in 2010. Prior to AdMarvel, Mahi co-founded Frengo Corporation, a mobile social media platform. Mahi also spent 10 years at VeriSign, where he was part of the startup management team. From 2002 to 2006, he served as senior vice president and general manager of Wireless and Digital Content Services at VeriSign, where he built the world’s leading mobile messaging and mobile entertainment business with revenues exceeding $600M per year. Prior to VeriSign, he served in various technology leadership roles at Taligent, Apple and NCR Corporation.


Event Sponsor:


K&L Gates LLP comprises nearly 2,000 lawyers who practice in 41 offices located in the U.S., Europe, Asia, South America and Middle East. Our Palo Alto office's corporate and patent lawyers work with emerging growth companies, venture capital and other investors, and lenders to support one of the world’s most innovative markets. As a truly global firm, we are particularly focused on our clients' cross-border opportunities and represent local and international companies relative to their operations, investments and aspirations in Scandinavia and Europe, Asia, and Latin America. www.klgates.com

Organizer Silicon Vikings SIG Mobile


Thu, Sept. 27, 2012
6 p.m. - 8:30 p.m.
(GMT-0700) US/Pacific

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K&L Gates
4 Embarcadero Center, Suite 1200
San Francisco, California 94111-5994