Secrets to Scaling Sales for Rapid Expansion

Secrets to Scaling Sales for Rapid Expansion

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Join us for an evening of insights on scaling your company with Lars Nilsson who has taken 4 companies to IPO as sales leader (the most recent of which was Cloudera)! Don’t miss this opportunity to hear Lars’ secrets to success on topics such as:

  • Account-based sales development

  • Developing your ideal customer profile

  • applying quantitative and qualitative analysis to generate a defined universe of target accounts (target addressable market)

  • Optimizing your sales process

  • Best way to utilize technology for sales

  • KPIs & metrics

  • How to deal with enterprise level accounts—targeting the Big Guys

  • What’s ahead for the future of scaling sales teams?

  • Sales system infrastructure roadmap/development

Lots of opportunities for mingling and networking against the beautiful backdrop of the San Francisco Bay!

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Lars Nilsson, CEO SalesSource

With almost three decades of sales and operations experience in the technology sector, Lars is a global leader in enterprise software and selling solutions.

Lars has the rare distinction and honor of helping take four companies to IPO status as a Sales leader. He started his career at Xerox and has since led teams at some of Silicon Valley’s most influential companies. Lars has been intricately involved in every aspect of the sales cycle.

Prior to serving as CEO of SalesSource, Lars was VP of Global Inside Sales for Cloudera, the company that revolutionized enterprise Big Data management. In an incredibly competitive space, he focused on two areas to help make Cloudera the industry leader:

High Velocity Inside Sales - During his tenure, his team at Cloudera developed the Account Based Sales Development methodology. His teams innovative approach revolutionized the way businesses communicate with high-value targets.

Revenue Operations - As VP of Inside Sales at Cloudera, Lars noticed the importance of supporting sales roles. He led Sales Operations, Sales Enablement and GTM planning. By leveraging data and streamlined systems, Lars allowed his team to focus on accounts that mattered most.

Lars has served in sales executive roles at ArcSight/Hewlett Packard, Riverbed Technology and Portal Software – all three of which achieved IPOs, in addition to Cloudera (2017).

Lars is also a special advisor at True Ventures were he helps True portfolio companies implement best-of-breed sales technologies and processes enabling efficient revenue operations. His unique blend of leadership skills and sales acumen has benefited dozens of startups in the Valley and beyond. Mentoring sales teams is one of his greatest passions.


THANK YOU TO OUR HOST:

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Alpha Girls: The Women Upstarts Who Took On Silicon Valley's Male Culture and Made the Deals of a Lifetime (EVENTS HELD SIMULTANEOUSLY IN SILICON VALLEY, GOTHENBURG, LINKOPING, OSLO, TAMPERE

Alpha Girls: The Women Upstarts Who Took On Silicon Valley's Male Culture and Made the Deals of a Lifetime (EVENTS HELD SIMULTANEOUSLY IN SILICON VALLEY, GOTHENBURG, LINKOPING, OSLO, TAMPERE

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THIS IS A CROSS-BORDER EVENT THAT WILL OCCUR SIMULTANEOUSLY IN SILICON VALLEY AT 8-10AM AND GOTHENBURG, LINKOPING, TAMPERE, AND OSLO AT 5-7PM (17:00-19:00). PLEASE REGISTER FOR THE LOCATION YOU WILL BE ATTENDING VIA THE APPROPRIATE REGISTRATION LINK BELOW:

REGISTER HERE FOR SILICON VALLEY

REGISTER HERE FOR LINKOPING

REGISTER HERE FOR GOTHENBURG

REGISTER HERE FOR TAMPERE

REGISTER HERE FOR OSLO

Join us for a breakfast discussion in Silicon Valley (or after-work discussion in Gothenburg, Tampere, Linkoping, or Oslo) with Julian Guthrie, best selling and award winning author, who recently released the book “Alpha Girls: The Women Upstarts Who Took On Silicon Valley's Male Culture and Made the Deals of a Lifetime.” Joining her for our discussion is venture capitalist Sonja Hoel Perkins who is one of the Alpha Girl subjects of the book. Get inspired by the previously untold stories of women pioneers of Silicon Valley who broke through the glass ceiling. Let’s talk about conquering Silicon Valley’s Male Culture, the impact of diversity, where we’ve been and how to get to where we want to be…

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Julian Guthrie is a best-selling author, keynote speaker and journalist.  She is the author of three books, including two national best sellers. Her latest book, Alpha Girls, is the untold story of pioneering women in Silicon Valley. Described as Hidden Figures meets The Social NetworkAlpha Girls is the story of the real unicorns of Silicon Valley – the women who bucked the system and found ways to survive and thrive in the cutthroat, high-stakes, male-dominated world of Silicon Valley. The book explores the rise of such companies as Microsoft, Facebook, Tesla, Oracle, Trulia, Imperva, F5 Networks, Acme Packet, ForeScout, Google, Salesforce and more – all through the eyes of trailblazing “alpha girls” of Silicon Valley.  Alpha Girls is being adapted for a television series by Academy Award-winning producer Cathy Schulman.

 

Ms. Guthrie’s NYT best-seller "How to Make a Spaceship: A Band of Renegades, an Epic Race, and the Birth of Private Spaceflight” released in September 2017, tells the story of an unforgettable cast of characters who dreamed of getting to space without the government's help.  Virgin Group founder Richard Branson wrote the foreword, and Prof. Stephen Hawking wrote the afterword.  This cast includes aviators, test pilots, engineering school dropouts, plucky entrepreneurs, NASA retirees, billionaires, and a particularly determined space geek named Peter Diamandis who refused to give up on his outsized dream.

 

Ms. Guthrie's second book, "The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed Up to Win Sailing's Greatest Race, The America's Cup," was published in 2013 and was a national best-seller. It was one of Forbes Magazine's top ten nonfiction books of 2013. Ms. Guthrie spent over a year interviewing Larry Ellison. 

 

As a journalist for twenty years at the San Francisco Chronicle, she won numerous awards, including the Best of the West Award and the Society of Professional Journalists' Public Service Award. Her feature writing and enterprise reporting were nominated multiple times for the Pulitzer Prize. 



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Sonja Hoel Perkins is the Managing Director of The Perkins Fund, Founder of Broadway Angels, and Founder of Project Glimmer. Considered one of the best performing and most senior professionals in venture capital, she invests broadly in all stages and areas of information technology including Internet, mobile, security, data, communications, consumer and software.

Sonja, whose parents are from Norway, began her career in venture capital in early 1989 when she joined TA Associates as an Investment Analyst. She then joined Symantec in Business Development while attending Harvard Business School, followed by a move to California to join Menlo Ventures in 1994. In 2010, she founded both Broadway Angels and the national nonprofit Project Glimmer.  In 2016, she founded The Perkins Fund.

Sonja has invested in over 50 companies throughout her career including “home runs” like Acme Packet, F5 Networks, McAfee Associates, and Q1 Labs. Many of her investments have achieved multi billion dollar valuations in the public markets.  In 2015, Worth Magazine ranked Sonja among the 100 Most Powerful People in Finance in the World. Sonja currently serves as an outside director on the board of 128 Technology.

 

Similarities and Differences in Entrepreneurship in the US, Nordics and Asia for Clean-Green-Ag-Sustainable Tech

Similarities and Differences in Entrepreneurship in the US, Nordics and Asia for Clean-Green-Ag-Sustainable Tech

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Join us for an interesting discussion of how receptive the US, Nordics and Asia are to entrepreneurship areas of utmost concern including Clean Tech, Green Tech, AgTech, FoodTech and Sustainable Innovation. Learn about the similarities and differences of each regions approach from our panel of experts:

  • Richard Dasher, Director, US-Asia Technology Management Center at Stanford University

  • Sean Randolph, Senior Director, Bay Area Council Economic Institute, Bay Area Science and Innovation Consortium

  • Fredrik Josefsson, Head of Entrepreneurs and High Growth at SEB #Greenhouse in Stockholm, Sweden

  • Frederick Johansson, CEO & Investment Director at Fairpoint Capital in Stockholm, Sweden

  • Marit Sall, Business Development & Partnerships Manager in Energy & Sustainability, Plug and Play Tech Center; Co-Founder Cleantech ForEst (Tallinn, Estonia)



THANK YOU TO OUR HOST:

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[STUDY TOUR] NEW OPPORTUNITIES FOR THE NORDICS?: A BEHIND THE SCENES LOOK AT THE CHANGING SILICON VALLEY ECOSYSTEM

[STUDY TOUR] NEW OPPORTUNITIES FOR THE NORDICS?: A BEHIND THE SCENES LOOK AT THE CHANGING SILICON VALLEY ECOSYSTEM

Various locations in Silicon Valley & San Francisco (map)

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You think you know Silicon Valley? Think again.  While known as ground zero of innovative ideas, disruptive technologies and entrepreneurship for decades, the sands are shifting in such a way that new opportunities are being created for other ecosystems outside of Silicon Valley. Learn where these opportunities exist for the Nordics and how to leverage them.

 

This program is for Nordic tech ecosystem leaders and corporate executives and will include (1) site visits to innovative and leading Silicon Valley companies (2) lectures from Silicon Valley thought leaders, executives and venture capitalists and (3) our annual “State of Nordic Tech in Silicon Valley” VIP reception where you will meet 100+ of the who’s who in the Nordic tech community in Silicon Valley. Space is limited so register early!

 

Topics:

 

  • Overview of the Changing Silicon Valley Ecosystem

  • Developing Nordic competitive advantages by finding gaps in Silicon Valley that align with Nordic strengths: where do gaps exist in various industries where Nordic companies and ecosystems can take the lead?

  • The Silicon Valley Exodus: Net migration has turned negative for the San Francisco Bay Area—where are the employees and companies going and why?

  • Latest Trends in Silicon Valley Venture Capital

  • Silicon Valley as a Global Springboard: Tapping into Silicon Valley’s global resources to advance Nordic startups internationally

  • Recreating Silicon Valley’s Secret Sauce in the Nordics: Best Practices for Teaching Pay It Forward Culture

  • The Link between Diversity & Innovation: Leveraging Silicon Valley’s Successes and Failures in Inclusive Ecosystem Building

  • Best practices in building borderless ecosystems to increase connectivity and lower the learning curve

4TH Annual State of Nordic Tech in the Bay

4TH Annual State of Nordic Tech in the Bay

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Join us for our 4th Annual State of Nordic Tech in the Bay event. This is our signature VIP event that you won’t want to miss!

More information and registration coming soon!

Sustainable Vikings

Sustainable Vikings

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Join us for a presentation by Robert Strand, PhD, who is the Executive Director of the Center for Responsible Business at Haas School of Business, University of California, Berkeley and an Associate Professor, Leadership & Sustainability at Copenhagen Business School regarding the findings of his research on Sustainability and Corporate Social Responsibility in the Nordics vs US.