Life begins at 4T

Sweden is not a typical market when it comes to commerce. Cash transactions account for only three per cent of the economy, compared to nine per cent across the Eurozone and six per cent in the US. Meanwhile, credit card penetration is 98 per cent and mobile payment through premium SMS is thriving, particularly on the public transport network. A wider mobile wallet offering is the next evolutionary step in this advanced payment market, and 4T is the company that is tasked with making it happen.